Selling Crafts – Just How Important Are the Search Engines?
Chances are that if you’re reading this article about selling crafts it’s because you’ve heard that search engines are important to your craft business but you need more information.
Happy to oblige!
Search engine traffic (traffic being what we call people visiting your craft site) is free – always a good thing – and should be as a result of someone entering relevant information into Google, Yahoo, Bing or whoever. As a result that visitor should be highly targeted. In other words they should already be pre-qualified as someone who is interested in what you craft items have to offer.
Obviously good news – and important because it’s much easier to sell to someone who wants what you’ve got!
SEO and Other Mumbo-Jumbo!
If you want to sell crafts online then it stands to reason that you’re going to have a much easier time of it, and be much more successful, if you can put your crafts in front of as many people as possible. Without a doubt doing well in the search engines is of great benefit, but is there a danger that we can put to much effort into one area and find our craft business suffering as a result?
There’s a lot of hype about SEO – search engine optimization – a lot of mumbo-jumbo. Some of it is just the language of the subject. Every business has it’s own phrases and terms and SEO is no different. Some of it though is at the very least misleading.
