Selling Crafts – Wholesale Vs. Retail Sales
When you are selling crafts, you’ll need to determine whether you plan on selling crafts primarily on a wholesale basis, or directly to retail customers. There are pros and cons inherent in each type of craft business, so it will be important to think through your options and decide which approach works best for your work preferences and fits best with your vision for your business. Continue reading
Six Steps to Preparing for a Gift Store Sales Presentation
Preparing the materials and systems needed for your first gift sales presentations is the most important task you need to accomplish before visiting your first potential retail store buyer. Most people assume the hardest work goes into making the product, but if time is not spent developing and setting up the systems you need to wholesale BEFORE you visit your first buyer, you will find yourself in a confusing and overwhelming mess! And you will look very unprofessional to your potential buyers!
Where to Find Sales Representatives for Your Gift Products
If you plan to grow your business and offer your products to numerous retail outlets, you may need to hire a sales representative. An independent sales representative or sales representative organization (or group) will offer your products to his or her group of gift buyers and sell your products in retail stores in their territory.
Using sales reps probably qualify as the lowest cost option for manufacturers interesting in expanding sales regionally or nationally. Sales reps’ main purpose is to introduce, educate and take orders for product lines and receive a commission as compensation, rather than making your money on the price differential between buying and selling prices.
