Craft Marketing

The Marketing Brochure


If you own a business and you want to keep it running smoothly, one aspect that you have to focus on is your brand. You need to utilize tools like your marketing brochure to help you in the process. You must be aware of the very stiff competition that your products and services are constantly faced with. So you have to give your clients excellent reasons why they must choose you.

One thing that you have to focus into from the very first day that you made your products available in the market is your brand. This is what people will remember about you. This is what you are going to use to market out what you have and what you want people to avail from you. Continue reading

Attracting the Next Generation of Crafters


The craft and hobby industry is currently experiencing growth, in large part due to the baby boomers nearing retirement and having some spare time on their hands. These are the customers that we have had for years, and they will continue to buy from us, they may even begin to buy more once they find a few extra hours to craft. But if you are looking to grow your business, how do you find new customers? The answer is to figure out how to sell to these boomers’ children and grand children. Continue reading

Craft Business Part 1 – No Craft Sales at Etsy, ArtFire, etc?


Here’s an internet craft business myth for you. All you need to do is go to Etsy or Handmadecatalog or Artfire or one of those online craft selling sites, set up a store and sit back and count the money! Oh you’ve tried that, and it doesn’t work? Hmmm… so what are you missing?

Call it promotion, call it marketing, but basically what you’ve done so far is you’ve set up a craft business that nobody knows about!

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